Vietnam International Travel Mart - VITM Hanoi 2024 - Festival of tourism businesses across the country

   The Vietnam Federation of Travel Associations (VISTA) organizes the Vietnam International Travel Mart (VITM) in April, which is the leading international fair in Vietnam. VITM Hanoi 2024 will take place from April 11 to April 14, 2024 at the Hanoi International Exhibition Center (I.C.E. Hanoi), Huu Nghi Labor Cultural Palace, 91 Tran Hung Dao, Hoan Kiem, Hanoi.

   The topic of this fair is "Vietnam Tourism - Green Transformation for Sustainable Development," with the goal of conveying the idea that tourism is linked to the duty of conserving the environment for development. VITM 2024 will officially recognize the full recovery of our country's tourist economy following the Covid-19 pandemic. This expo is projected to attract around 3,500 domestic and global enterprises to work. In addition, tens of thousands of tourists will visit VITM and purchase merchandise.

   VITM 2024 will prioritize initiatives that help to transform Vietnamese tourism into a green economic industry, such as developing green destinations, creating green products, and training human resources in green tourism. All of these actions are intended do to improve the image of Vietnamese tourism in the international arena. This fair's theme encourages attendees to refrain from using water bottles and plastic bags. Customers are encouraged by the fair organizers to restrict their use of plastic items, preserve cleanliness, and conserve the environment.

   The forum "Vietnam Tourism - Green Transformation for Sustainable Development" on the morning of April 12 will be the highlight of VITM 2024. The forum will bring together participants from state agencies and professionals in domestic and international tourism, tourist firms, destination management organizations, media, etc.
   Many tourist organizations and enterprises around the nation have actively planned to participate in VITM 2024. Hanoi has coordinated the creation of a Hanoi tourism marketing area of 52m2 with the message "Thang Long - Hanoi, the charming green capital." Hanoi's primary goals are to promote its traditional culture and tourism, as well as to provide new tours and tourist locations.

   This VITM is intended to provide possibilities for tourist enterprises to market their brands while also assisting these businesses in adjusting their business strategy following the COVID-19 epidemic. This year, VITM 2024 will have over 450 exhibits, with 25% dedicated to international pavilions, tourist enterprises, and destination management organizations. Tourists will find numerous appealing incentives at the expo, such as promotional excursions, discounted airline tickets, inexpensive hotel rooms, and so on.
   Furthermore, the fair will feature a variety of meeting events between businesses as well as between businesses and consumers. During the fair, there will be several promotional activities, product launches, events, and tourism programs.

   The event to celebrate "Typical Businesses and Individuals in Vietnam's Tourism Industry in 2023" is scheduled for the afternoon of April 11.
  Furthermore, the fair will feature creative performance events rich with cultural identity on a domestic and international scale.
   Vietnam International Travel Mart - VITM Hanoi 2024 is regarded as one of the greatest tourist promotion events of the year for Vietnamese tourism. This is a chance for tourist firms to showcase their brands and goods while strengthening relationships.